Magento provide multiple featurs in it's shopping cart CMS some of them are described in this tutorial.Magento equipped with different shipping modules and payment options,SEO tools,security etc.It also has Fully 100% customizable design using templates and can Control multiple websites and stores from one admin Panel.
SEO friendly :Magento provide powerful SEO options to make SEO friendly online store for shopping. so that customers easily find your product on search engines.It's SEO ability increase your profit in business.
Manage Coupons for marketing :You can create coupons for specific types of customers ,products or for categories to promote your business.
Internationalization support Support for localization, multiple currencies and tax rates give international impact on your business.
Payment : different payment methods like credit cards, PayPal, Google Checkout, money orders, external payment modules like Cybersource, ePay etc.SSL security support available for customers orders.
Catalog Browsing : easy product registration ,navigation, advanced filtering system and product comparison make it more effective.Catalog Management with inventory Management and Backordered items also take care of Minimum and Maximum quantities.
Google Analytics and Reporting : the magento script is integrated with Google Analytics and provide multiple report formats.RSS feed for New Reviews, Best Purchased and Viewed Products Report,Sales reports,tax reports make strong it than other cms.
